LONDON, ENGLAND - DECEMBER 27: A general view inside the stadium as Neal Maupay of Brighton & Hove Albion scores their team's first goal during the Premier League match between West Ham United and Brighton & Hove Albion at London Stadium on December 27, 2020 in London, England. The match will be played without fans, behind closed doors as a Covid-19 precaution. (Photo by Justin Setterfield/Getty Images)
With this new sponsorship agreement, West Ham will increase their already excellent revenue total, which is expected to set a new club record for commercial earnings.
The Hammers, who will be managed by Julen Lopetegui, will go through a transitional season in 2024–25.
It does not look like there will be a change of ownership any time soon, however.
Karren Brady has been sent to the Middle East in search of funding, but that does not appear to be happening anytime soon. Daniel Kretinsky, a minority shareholder, has retracted his plans to assume total control of the team.
Any prospective investor would lose a great deal of money in a takeover. Most observers estimate the East London club’s worth to be between £600 million and £800 million.
Their commercial revenue, which reached a club record £48 million last season largely as a result of the team’s success in Europe, accounts for a significant portion of their worth.
And behind-the-scenes information indicates that the Hammers are continuing to push forward with their business endeavors.
Leaked West Ham shirt shows new sponsor imminent
A post on X by West Ham Central shows what is allegedly the club’s away shirt for 2024-25.
Significantly from a commercial point of view, the black shirt with red trim shows what appears to be a new sleeve sponsor in QuickBooks.
The accountancy software company already have an existing relationship with West Ham, with whom they signed a partnership in March this year.
The terms of that deal were not revealed at the time, but it now looks like they are replacing JD Sports as the club’s sleeve sponsor.
JD paid West Ham around £2m a year for the privilege and the new deal is likely to be at a slightly higher rate.
West Ham on course for £48m-plus commercial revenue
West Ham extended their deal with Umbro earlier this year, which is believed to be worth £7m per season.
Their front-of-shirt deal with Betway meanwhile is worth £10m per season, while their retail income meanwhile is worth around £14m.
With the new sleeve deal and other more junior partnerships taken into account, the club can expect to once again surpass their commercial income record in 2024-25.
One source of frustration will be the lack of a stadium naming rights deal, which could be worth up to £10m per season.
