Celtic could struggle to have the same impact in the US as the likes of Wrexham and Birmingham City if Snoop Dogg were to invest in the club.
That is the view of finance expert Stefan Borson, who exclusively told Football Insider the individuals invested in those clubs either have exceptional marketing skills or strong sporting backgrounds.
In an interview with the Daily Record on 27 October rapper Snoop Dogg revealed he is ready to invest in the Glasgow giants after watching actor Ryan Reynolds’ success at Wrexham.
He said: “Investing in a sports team has been something I have been looking at for a long time – if the chance came to invest in Celtic, I would be crazy not to take a look at it. I have watched so much soccer in Europe but I have never seen fans like the Celtic fans. There is something so special about them.”
Wrexham, Birmingham and Leeds are among the sides to have received investment from US celebrities in recent years as the phenomenon takes off in the UK.
Celtic could land Netflix documentary after Snoop Dogg interest
Borson revealed Snoop Dogg investing in Celtic could help deliver a good Netflix documentary for the club.
He told Football Insider: “We know that all of those clubs have got US owners, Wrexham and Birmingham City in particular, have generated some incremental revenue from the US interest, but it’s just not that big.
“Whether somebody could bring in a bigger star with a bigger club, nobody has really tried that yet.
“I struggle to see how Snoop is necessarily the right guy for Celtic. The other ones kind of make a bit more sense in that they are a bit more mainstream, palatable for that kind of mainstream advertising audience in the US or they are sportspeople.
“As I understand it, if you go around Birmingham City, you have got Tom Brady’s image sort of around the club. His mantra is about how to play sport.
“That’s not quite the same as Snoop Dogg. You couldn’t really have Snoop Dogg’s sporting mantras around Parkhead, so I don’t think it’s the same.
“It seems to me that the marketing expertise that you get from the Wrexham owners are not quite the same either.
“Those guys seem to be exceptional marketeers and have had success in businesses outside of their acting careers.
“They have had very substantial success from a marketing perspective, so this is a sort of well-trodden path.
“But it would make a good Netflix documentary, which is the driver for a lot of this interest coming from the US.”
