In a surprising development, Duke University basketball sensation Cooper Flagg is contemplating a return for his sophomore season, a decision that could potentially delay a lucrative NBA career and a projected $400 million contract. Flagg, an 18-year-old freshman from Newport, Maine, has been instrumental in Duke’s impressive 20-3 start this season, averaging 19.5 points, 7.7 rebounds, 4.0 assists, and 1.3 blocks per game. His exceptional performance has positioned him as the consensus No. 1 pick in the upcoming 2025 NBA Draft. citeturn0news23
Despite the allure of the NBA, Flagg expressed his desire to continue his collegiate career in a recent interview with The Athletic, stating, “I want to come back next year.” This sentiment underscores his commitment to competing for a national championship with the Blue Devils, highlighting the value he places on the college basketball experience. citeturn0news23
Flagg’s consideration to stay at Duke comes at a time when NCAA athletes can capitalize on their name, image, and likeness (NIL). He has already secured significant endorsements, including a shoe deal with New Balance and a sponsorship with Gatorade, making him the first men’s college basketball player to partner with the sports drink giant. citeturn0search26 These deals have contributed to an estimated NIL valuation of approximately $4.8 million. citeturn0search0
However, the financial implications of postponing an NBA career are substantial. By entering the 2025 NBA Draft, Flagg would be eligible for a rookie contract projected to start at $11.5 million for the first year. More significantly, assuming a 10% annual increase in the NBA salary cap, his second contract could reach up to $398.5 million over five years, averaging nearly $80 million per year. citeturn0search0 Delaying his entry into the NBA would consequently postpone this monumental payday, introducing financial risks, including potential injury or changes in draft stock.
The decision to remain in college or declare for the NBA Draft involves weighing the immediate benefits of continued personal and athletic development against the potential financial rewards and risks associated with entering the professional arena. Flagg’s current earnings through NIL provide a comfortable financial cushion, but they are modest compared to the prospective earnings in the NBA. Moreover, his return could enhance his draft stock and marketability, potentially leading to more lucrative endorsements and a higher rookie contract upon entering the NBA.
Flagg’s family background reflects a strong basketball lineage. His mother, Kelly, was a team captain at the University of Maine, and his father, Ralph, played at Eastern Maine Community College. His twin brother, Ace, has also committed to playing at Maine starting in the 2025–26 season. citeturn0search26 This familial connection to collegiate basketball may influence Flagg’s appreciation for the college experience and his consideration to extend his tenure at Duke.
As the NBA Draft approaches, Flagg’s decision remains a focal point of discussion among fans, analysts, and stakeholders in the basketball community. His choice will not only impact his personal career trajectory but also set a precedent for future athletes navigating the evolving landscape of collegiate athletics and professional opportunities. Whether he opts to pursue immediate professional success or continue to develop his legacy at Duke, Flagg’s decision will be a defining moment in his burgeoning career.
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